Say Hey!

Current Projects

© 2023 Begin the work, LLC

Oklahoma City, OK

Sam DuRegger
Begin the work | About

Sam DuRegger, MBA, MA

Currently, Sam is FVP, Director of Digital Banking at MidFirst Bank in Oklahoma City.

Sam served the State of Oklahoma as Governor Stitt's appointee to the Government Technology Applications Review Board (GTARB) in which Sam was the board appointed Chairman from 2019 - 2021. GTARB's legislated authority includes the review and approval of the Office of Management and Enterprise Services (OMES) rates, as well as the review and approval of e-commerce portal fees and licensing rates by each of the 217 State Agencies, seeking to offer online licensing to Oklahoma citizens.

Previously, Sam was with the State of Oklahoma as the Statewide Director of Citizen Experience -- working towards an omni-channel citizen experience by bringing all of the state services into one MyOK dashboard and directory. Sam also contributed to policy reform to modernize payment and purchasing processes leading to the activation the State of Oklahoma's newly created e-commerce platforms, culminating in the reform and passage of a new Central Purchasing Act, in Spring of 2020. Sam also spent time consulting agency directors on project prioritization, organizational efficiency, and restructuring to meet the needs of the new digital economy.

In his former role as the Director of Product Management at Sonic Drive-In, Sam was responsible for leading the design and development of consumer facing digital products, including Order Ahead across web, iOS, Android and our Point of Personalized Service (POPs) stalls. This omni-channel customer experience involved a revamp of the digital payments strategy, which culminated in a new digital payment infrastructure and support for Credit Card, Apple Pay, Google Pay, Paypal, and Venmo integrations for web and mobile platforms.

Since 2016, Sam contributed in a leadership capacity to Sonic's digital transformation, referenced by Inspire Brands as a major reason behind their $2.3B acquisition of Sonic Drive-In in late 2018. The teams Sam led were responsible for the retirement of an aging monolithic code base, lifting all infrastructure to AWS Cloud Services, as well as the development of continuous delivery, continuous integration infrastructure in support of the Digital Innovation Platform. Sam was also instrumental in leading the Domain API development which is now being utilized by Order Ahead on mobile apps, the website, POPS (kiosks) and the Voice UX platforms.

From 2014-2016, Sam led the experience design and software implementation of Sonic's POPs stalls -- 80,000 touchscreens throughout Sonic's 3,600 stores. The POPs program helped boost same store sales growth of 3% in the first two years of service at Drive-In's, and continues to be a differentiator across the QSR industry delivering personalization and order status for customers ordering via Order Ahead.

Previous to Sonic, Sam spent 8+ years in the startup world, he has worked on projects for the PGA, Subaru Motors, Ford, EA Sports, Starbucks, Blue Bottle, Stumptown, La Colombe and Mastercard. During these entrepreneurial years, Sam contributed at the Director level in Marketing, Product Management and Business Development.

BEGIN the work, LLC

Check out the Begin the work newsletter on HEY!



Product Management


E-commerce Strategy


Digital Policy


Product Design


Agile Coaching



Oklahoma State University, Spears College of Business [2018-2019]

Certificate in Effective Management and Leadership

John Brown University [2006-2007]

Master of Arts (MA)

University of Oklahoma, Price College of Business [2004-2006]

Masters of Business Administration (MBA)

Focus: Entrepreneurship and Venture Management

University of Tulsa. [1997-2001]

Bachelors of Science (BS)

Exercise and Sport Sciences