Begin the Podcast

© 2020 Begin the work, LLC

Oklahoma City, OK


Sam DuRegger
Begin the work | About

Sam DuRegger, MBA, MA

Currently, Sam is First Vice President, Director of Digital Banking at MidFirst Bank in Oklahoma City. As MidFirst continues to innovate and grow through omni-channel experiences, Sam oversees the design and development of MidFirst's digital channels, including but not limited to the new Monifi banking app -- which lets you control your money, your way.

Previously Sam was with the State of Oklahoma as the Statewide Director of Customer Experience -- working towards an omni-channel citizen experience by bringing all of the state services into one MyOK dashboard and directory. Sam also contributed to policy reform to modernize payment and purchasing processes leading to the activation the State of OKlahoma's newly e-commerce platforms, culminating in the reform and passage of a new Central Purchasing Act, in Spring of 2020. Sam also spent time consulting agency directors on project prioritization, organizational efficiency, and restructuring to meet the needs of the new digital economy.

In his former role as the Director of Product Management at Sonic Drive-In, Sam was responsible for leading the design and development of consumer facing digital products, including Order Ahead across web, iOS, Android and our Point of Personalized Service (POPs) stalls. This omni-channel customer experience involved a revamp of the digital payments strategy, which culminated in a new digital payment infrastructure and support for Credit Card, Apple Pay, Google Pay, Paypal, and Venmo integrations for web and mobile platforms.

Since 2016, Sam has contributed in a leadership capacity to Sonic's digital transformation, referenced by Inspire Brands as a major reason behind their $2.3B acquisition of Sonic Drive-In in late 2018. The teams Sam led were responsible for the retirement of an aging monolithic code base, lifting all infrastructure to AWS Cloud Services, as well as the development of continuous delivery, continuous integration infrastructure in support of the Digital Innovation Platform. Sam was also instrumental in leading the Domain API development which is now being utilized by Order Ahead on mobile apps, the website, POPS (kiosks) and the Voice UX platforms.

From 2014-2016, Sam led the experience design and software implementation of Sonic's POPs stalls -- 80,000 touchscreens throughout Sonic's 3,600 stores. The POPs program helped boost same stores sales growth of 3% in the first two years of service at Drive-In's, and continues to be a differentiator across the QSR industry delivering personalization and order status for customers ordering via Order Ahead.

Previous to Sonic, Sam spent 8+ years in the startup world, he has worked on projects for the PGA, Subaru Motors, Ford, EA Sports, Starbucks, Blue Bottle, Stumptown, La Colombe and Mastercard. During these entrepreneurial years, Sam contributed at the Director level in Marketing, Product Management and Business Development.



Product Management


Ecommerce Strategy


Digital Policy


Product Design


Agile Coaching



Oklahoma State University, Spears College of Business [2018-2019]

Certificate in Effective Management and Leadership

John Brown University [2006-2007]

MA - Youth and Family Ministry

University of Oklahoma, Price College of Business [2004-2006]

MBA - Entrepreneurship and Venture Management

University of Tulsa. [1997-2001]

BS - Exercise and Sport Sciences

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Begin the work | Writing



Creativity is a verb sandwiched between nouns.

Creativity is a human trait. It is what separates us from all other mammals — the ability to look at an obstacle, conceptualize, and deliver an assortment of solutions depending on the context. As humans we actively seek out problems to solve and in the process create culture, industry, and societies out of the ideas in our heads.

Creativity is not for a class of people, it is for everyone.

Creativity is a skill and we need to think about it as we do any other competence; it is an ability requiring practice, failure, time, and progression. The artist was once an amateur, the musician was once a pupil, and the builder was once an apprentice. Framing creativity as a skill moves it away from the realm of ideas and dreams and into reality. Creativity is found in movement. It is the verb within the story.

Knowledge is shit.

Knowledge is much like manure on a farm...


A brief manifesto of my [current] digital philosophy.

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A poem for the entrepreneur.

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A poem for the worker, builder, weekend tinkerer.